KOPI KULTURA
Visual & packaging identity for Kopi Kultura — a coffeeshop at Jl. Ngurah Rai No.119, Banjar Anyar, Kec. Kediri, Tabanan. Two streams of work: canned coffee branding across flavor variants and event promotional posters.
01 / Project Overview
Kopi KulturaVisual & Packaging Identity for Kopi Kultura
Jl. Ngurah Rai No.119, Banjar Anyar, Kec. Kediri, Tabanan
Kopi Kultura entrusted two streams of work at once: product branding for ready-to-drink canned coffee packaging, and promotional posters for events. The challenge was balancing a product-focused branding tone with the warmer, livelier energy of promotion.
For the packaging, the focus was building a canned coffee visual identity that is bold, modern, and still feels warm as a craft product — one consistent label system that remains flexible, modulated across flavor variants through play with colorways.
02 / Packaging
Canned Coffee — Packaging Identity
Ready-to-drink canned coffee with labels set on solid color backgrounds and gold accents: the logo lockup, a ritual tagline (“Best Served Chilled · Shake Well · Take a Selfie”), the ingredient list, and a 250 ML measure.
The same system is reused across flavors — Caramel, Baileys, all the way to Lemonade Caramel — distinguished only through colorway so each variant stays one instantly recognizable visual family.
Label System — Can Wrap Designs
03 / Promotional Poster
Event Promo — Langkah Merdeka
The “Langkah Merdeka” promotional poster — a 5K Fun Run commemorating Indonesia's 79th Independence Day, with Kopi Kultura as the starting point.
The visual treatment shifts from calm to energetic: display typography, layered photos of the runners, and halftone grain for the lively feel of an event poster without losing the brand's common thread.
